Amid all the AI hype, entities from small Gen AI startups to massive government agencies are starting to focus on a few fundamental questions: where does all the information really come from? And, more importantly, does it accurately reflect real human thought and experience?

For over 25 years, Socialgist has been grappling with these questions and more, while simultaneously building new products to answer them. And now we are incredibly excited to announce a rebrand that reflects the culmination of our team’s tireless work and innovative thinking.

The rebrand, which focuses on our core mission of placing humanity at the heart of AI, is  reflected in our new tagline "Putting Humanity in the Loop” and is complimented by a redesigned logo, modernized aesthetics and revitalized messaging across our entire website.

As Artificial General Intelligence emerges, the sourcing for all that intelligence needs to be anything but general. This is where Socialgist shines, scouring every nook and cranny to deliver data from niche sites, forums, blogs, and even the darker aspects of the web to uncover genuine human interests. This highly-nuanced, high-fidelity data enables new models to grasp the subtleties of language, the ebbs and flows of sentiment, and the ever-changing landscape of societal sentiment. Which in turn, helps businesses glean more actionable insights, build more dynamic and creative offerings, and ultimately, achieve better financial outcomes.

“Our clients integrate and ingest web data at massive volumes,” says Koki Uchiyama, CEO of Socialgist, “The breadth of new data sources added daily by Socialgist ensures that our clients' products are able to generate rapid and reliable insights, from an authentic online audience.”

This daily expansion into new insights translates into a deeper industry expertise which is key for clouds that want to keep their edge. Richer, more sophisticated datasets drive innovative products that capture and maintain customer loyalty, pushing early adopters towards market leadership in coveted sectors like CPG, beauty, and travel.

Among agencies, the ability to tap into broad-reaching, yet highly-specific consumer sentiment moves them lightyears beyond just social listening and into the brass tacks of product selling. Sharper strategic briefs yield more effective data-driven campaigns, while the continuous flow of data transforms old methodologies of one-way targeting into the new practice of mutually beneficial two-way conversations between brands and customers.

In the world of cybersecurity and threats, reach, intelligence, and context are the keys to staying one, or multiple, steps ahead. As one anonymous Open Source Intelligence official puts it, “We value Socialgist’s data because it’s dedicated, queryable, and intelligence-driven, providing value to users. It’s unstructured, targeted, and explicit data from hypersensitive sources worldwide, which aligns with and strengthens our core competencies.”

And of course, a diversity of high-quality streaming data has, and always will be, the lifeblood of Gen AI startups who aren’t just building faster, smarter models but also building compelling value props to lure investors.

At Socialgist, we’re not just providing data; we’re providing the key ingredient that makes AI truly intelligent. We invite you to explore our new brand, discover our expanded data and API offerings, and join us in shaping the future of AI. Because when AI only talks to itself, it stops speaking to us. And that’s a conversation we can’t afford to miss.