Socialgist, the world’s largest curator of public web data from online forums, social networks, reviews, and communities, today announced a strategic partnership with Snowflake, the Data Cloud company. Through this collaboration, Socialgist will make its extensive catalog of consumer and cultural conversation available on Snowflake Marketplace, enabling customers to query at scale and power AI workloads directly in the Snowflake environment.

This partnership reflects Socialgist’s mission to power next-generation intelligence across industries by making the world’s conversational data cloud-native, governed, and analytics-ready.

“As enterprises lean into AI and real-time decisioning, they need more than structured logs or survey data. They need to understand how real people are thinking and talking,” said Koki Uchiyama, CEO of Socialgist. “Through Snowflake, we’re unlocking seamless access to the social web, from App Store reviews to global influencer conversations, so teams can analyze, learn, and act in minutes in a way that was previously impossible prior to the AI data cloud.”

Real Use Cases Now Possible in the Data Cloud:

Understand ad and commerce user feedback at scale: Identify recurring complaints in app reviews, including friction points like ad saturation or UX pain.

Enhance recommendation engines: Tune algorithms using insights on what different audience segments enjoy such as trending show themes or product feature preferences.

Track industry macro sentiment and expert opinion: Follow how key opinion leaders talk about the economy, consumer confidence, or other industry indicators over time.

Catch cultural trends early: Monitor viral conversations, meme cycles, and weak signals across social platforms to stay ahead of market shifts.

Consumer product early warning systems: Detect product issues via mentions and sentiment shifts and capture unmet needs well before traditional research.

Key Benefits for Snowflake Users:

Native access to the world’s social data: Analyze conversations from reviews, social networks, and forums all without data movement.

Real-time enrichment and insight generation: Join with internal data, activate ML models, and run NLP tasks within Snowflake.

Secure, governed, AI-ready: All datasets are delivered through Snowflake’s secure data sharing architecture, with full governance controls.

Socialgist joins Snowflake’s expanding network of data partners fueling innovation in consumer insights, market research, advertising, entertainment, and retail.

Socialgist at Snowflake Summit 2025

Socialgist will showcase its Snowflake-native data offerings at Snowflake Summit 2025 in San Francisco.

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